Presented by X-Rite Europe GmbH
May 23, 2024 at 3:00 p.m. CEST / 9:00 a.m. EDT
Achieving aesthetic harmony with high production quality for plastic finished goods can be challenging, designers specifying due to uncertainty how material and texture choices will translate in production, masterbatchers trying to achieve sometimes unclear specification, moulders needing to compensate from process restrictions, all of which creating lengthened time to market, multiple iterations and waste.
In this presentation X-Rite demonstrates how virtual digital twin based on real colors and surface appearance, can accelerate your product launches and contribute to a successful product launch.
Also by establishing a digital twin as a standard, combined with color & appearance measurement tools such as X-Rite MA-T12 and Pantora visualization software, enables fast communication across the supply chain, monitoring variance and providing brand and product managers access to visually assess and determine product acceptance.
Presenter
Matthew Adby
X-Rite Product Management Director
X-Rite Europe GmbH
Joined X-Rite 1998 progressed through Applications Support, Sales Account Management, Product Management, now manages a team that define market roadmaps, validate product concepts, develop business models and strategic partnerships.
11 years in paint industry prior to X-Rite
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