Presented by IFF’s Health & Biosciences
Recorded on November 7, 2023
Market research has consistently shown that efficacy is non-negotiable for consumers. Performance is key to repeat purchases for consumers. At the same time, there is mounting regulatory pressure to replace petroleum-based ingredients in beauty products.
Innovators look to biotechnology to deliver on both consumer expectations of performance and sustainability. According to a Mintel report, 67% of adults agree that it is important for the benefits of natural/organic products to be backed by science.
Bioengineered ingredients provide a strong narrative in being effective, sustainable, and can be designed to be both bio-based and biodegradable.
IFF has developed a new-to-the-world technology – Designed Enzymatic Biopolymers (DEB) – to design novel, efficacious biopolymers that can rival and even surpass the performance of traditional petroleum-based synthetic polymers.
The first ingredient enabled by DEB is AURIST™ AGC. Winner of the 2023 In-Cosmetics Global innovation zone functional ingredient gold award, AURIST™ AGC is a water-soluble, readily biodegradable cationic conditioning polymer that can significantly improve hair and skin conditioning in rinse-off products.
In this webinar, we will explore:
- What is the DEB technology and the benefits it is bringing to the beauty and personal care landscape;
- AURIST™ AGC performance in hair and skin rinse-off applications;
- Formulating with AURIST™ AGC.
Delivering textural benefits such as smoothing, softening, detangling and conditioning means no compromise in performance yet done in a sustainable way.
Watch the Webinar Recording
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