Presented by Kaffe Bueno
Recorded on November 9, 2023
Transitioning to natural is a priority for the industry, consumers, and everyone in-between. However, the transition objective timelines are way too slow in relation to the rate at which our planet needs it to happen. As we all know, natural ingredients are not always 1:1 replacements. Often, the formulators, manufacturers and brands have to sacrifice performance, consistency or costs. Naturally, this is causing delays in the transition.
Kaffe Bueno believes coffee is the solution. Funded by the European Commission, they inaugurated the World’s 1st Coffee Biorefinery in September this year, in Denmark, to scale up their innovative upcycling solutions. They developed a myriad of upcycled functional and active ingredients aimed at replacing unsustainable ingredients, with no compromises, and backed LCA and efficacy data.
During this webinar, Kaffe Bueno will introduce new sustainability data for their flagship ingredient KAFFOIL® that positions it as a no-brainer replacement for unsustainable active oils like Argan Oil.
In addition, Kaffe Bueno will introduce their new generation bio-based upcycled anionic surfactant, which has been approved a new INCI name this year.
Finally, they will introduce two new actives – one for skincare, another for scalp and hair care – with fresh new in vivo data.
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