The landscape of nutrition and dietary supplements continues to evolve thanks to advancements in science, changing consumer preferences, and a growing awareness of the importance of leading a healthy lifestyle.
Here are the top six trends that are set to shape the food and dietary supplement industry in 2024.
1. Personalized Nutrition
The era of one-size-fits-all nutrition is fading, and personalized nutrition continues to rise. Advancements in genetic testing, microbiome analysis, and artificial intelligence are allowing consumers to receive personalized dietary recommendations based on their unique genetic makeup and health profile. While it is far from a perfect science, companies are increasingly offering personalized supplement regimens, ensuring that consumers receive the targeted nutrition they crave.
2. Plant-Based
The plant-based movement continues to gain momentum, but 2024 will see a new wave of innovation and diversity in plant-based products. Beyond meat substitutes, consumers can expect a surge in plant-based functional foods and supplements. Ingredients like algae, seaweed, and mushrooms will take the spotlight for their nutritional profiles and sustainability. Plant-based protein powders, omega-3 supplements from algae, and adaptogenic herbs will become staples in the diets of those seeking alternatives to traditional animal products, even in consumers who don’t consider themselves vegan or vegetarian.
3. Tech-Enhanced Nutritional Tracking
Technology continues to permeate every aspect of our lives, and nutritional tracking is becoming more sophisticated. Apps and wearable devices are integrating seamlessly with dietary supplements, providing real-time feedback on nutrient intake, absorption rates, and overall health metrics. These tools allow consumers to make informed choices about their diet and supplement routines, promoting a proactive approach to health and wellness.
4. Cognitive Health Supplements
Consumers’ increasing awareness of how diet and different ingredients influence cognition, particularly with aging, is driving the demand for products that support cognitive function and emotional well-being. Omega-3 fatty acids, antioxidants, and certain compounds are gaining popularity for their potential cognitive benefits, as consumers prioritize holistic and presumably safe approaches to brain health.
5. Regenerative Agriculture and Sustainable Sourcing
Sustainability is no longer just a buzzword with empty meaning — it’s a driving force in shaping the future of the food and supplement industry. Consumers are increasingly concerned about the environmental impact of their dietary choices, leading to a surge in demand for products sourced from regenerative agriculture. Companies are adopting practices that promote soil health, biodiversity, and carbon sequestration. Consumers can expect a greater emphasis on transparency, with brands providing detailed information about the sourcing and production of their products.
6. Artificial Intelligence (AI) Formulation
The pervasive growth, utilization, and embrace of artificial intelligence (AI) are extending their influence into the realm of product formulation. This transformative shift is evident in the emergence of AI-powered product development programs, which are actively revolutionizing the creation of various consumables. Beyond merely responding to market trends, these advanced programs are at the forefront of developing snack bars crafted for blood sugar control, underscoring a heightened awareness of health-conscious consumer needs.
Moreover, AI is driving innovation in plant-based alternatives, with companies leveraging this technology to craft substitutes for traditional meat, dairy, and mayonnaise. This intersection of AI and product formulation not only exemplifies a technological leap but also signifies a dynamic adaptation to evolving consumer preferences in the ever-evolving landscape of food development and product formulation.
The Bottom Line
With 2024 on the horizon, the foods and dietary supplement industry is set to undergo a transformative period marked by personalization, sustainability, and a deeper understanding of holistic well-being. Additionally, the marriage of artificial intelligence with food and product development is emblematic of a forward-thinking industry, where technological innovation meets the evolving preferences of health-conscious consumers.
The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL Solutions. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL Solutions or its affiliates.
All content is subject to copyright and may not be reproduced without prior authorization from UL Solutions or the content author.
The content has been made available for informational and educational purposes only. While the editors of this site may verify the accuracy of its content from time to time, we assume no responsibility for errors made by the author, editorial staff or any other contributor.
UL Solutions does not make any representations or warranties with respect to the accuracy, applicability, fitness or completeness of the content. UL Solutions does not warrant the performance, effectiveness or applicability of sites listed or linked to in any content.