John Jiménez is pharmacist from National University of Colombia, has a Master´s degree in Sustainable Development from EOI Business School in Madrid and has specialization studies in Marketing, Neuromarketing and Cosmetic Science. He began his carrier in the cosmetic field in 1999. He joined the R&D department at Belcorp in 2005 and currently is Senior Exploration Scientist for skin care and suncare categories. He is author or coauthor of more than 25 scientific publications, has participated in many conferences and he has written the column in market trends in Cosmetics & Toiletries Brasil since 2013. John has received different awards: Maison G de Navarre Prize, 23th IFSCC Congress (USA 2004), best scientific paper at XIX Colamiqc (Ecuador 2009), XXI Colamiqc (Brazil 2013), Farmacosmética (Colombia 2014) and the Henry Maso award, 29th IFSCC Congress (USA 2016). John is also a member of Scientific Advisory Board of Cosmetics & Toiletries magazine.