With 25 years of experience in the coatings and ink industries, Drs. Jochum Beetsma brings expertise in physical chemistry, product development, innovation implementation and problem solving to his role as a paint and coatings industry expert at Prospector.  A credentialed physical chemist and PDMA-certified New Product Development Professional, Jochum Beetsma authors in-depth technical articles for Knowledge.ULProspector.com.

Concurrently, Jochum is an independent consultant with Meritus Groep, where he has advised companies from around the world in the coatings, ink and related industries since 2004. Prior to joining Meritus Groep, he spent 13 years at DSM Coating Resins. While at DSM, he was the project manager of New Product Development projects, focusing on emulsions, as well as solvent-based, high-solids and powder coatings.

He also served as the chairman of the Project Management Platform within DSM, for which he coached project teams and prepared and facilitated complex project sessions. Previous to his time at DSM, Jochum was a coating chemist, project leader and binder coordinator for the Industrial Coatings Division of Sigma Coatings (now a part of PPG).

He has held numerous other titles within educational institutions and professional organizations. Some of his most useful experiences were gained as a facilitator and participant in brainstorm sessions during initiation of the Challenge Database, while applying the TRIZ method, and as an expert representative from industry in the Innovative Research Program (IOP).

Jochum is widely published in various international scientific magazines and has delivered lectures worldwide. He is a current lecturer and member of the Expert Team for SpecialChem. He is also a coatings technology lecturer for, amongst others, Polymer Technology Netherlands and Reed Business Education.

He currently resides in Zwolle, The Netherlands.

Contact Jochum via email (j.beetsma@meritus.nl) to learn more about his consulting services.