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The global hair removal market is characterized by futuristic innovations following the momentum offered by key trends.

The hair removal industry exists at the confluence of technological advancements, ongoing investments and product innovations in the personal care industry. The hair removal industry has followed the normative standards of beauty ideals. The women in the Western world, in particular, have driven demand for hair removal products with their preference for a virtually hairless body. In Asia, the industry has penetrated the consumer market with substantial success owing to a significant increase in body depilation for cultural, artistic, and medical reasons.

 

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Per Grand View Research, the global hair removal market is expected to evolve concurrently with emerging trends across the globe. The top trends in the market are discussed below:

#1 Manscaping

While hair removal is often a female concern, male grooming, sometimes referred to as “manscaping”, has earned its position at the forefront of trends. This can be attributed to the changing lifestyles and innovations in men’s grooming products. The hair removal industry has managed to appeal to men, extending its reach from the open-minded to men with more reserved fashion tastes. The popularity of personal grooming for men is at an all-time high, predominant in countries such as the U.S., the UK, China, India, and Brazil.

#2 Upswing in laser innovation

Innovative light-based devices have revolutionized the practice of hair removal globally. Men and women alike seek out laser hair removal for its ease of use, efficiency, and quick action. Among emerging trends in laser technology, white laser technology has gained public attention, notably in the U.S. and Canada. This novel technology also claims skin whitening, scar reduction, and generation of collagen in most skin types. In essence, laser innovation has redefined the idea of aesthetic solutions worldwide.

#3 Eyebrow artistry

Eyebrow grooming has gained widespread popularity owing to the growing demand for well-shaped eyebrows with perfected arches, as consumers show increasing preference for brow shaping as a face lift alternative. There has been a tremendous increase in the number of estheticians across the globe who have taken artistry to a new dimension. The demand has led to exponential growth of eyebrow grooming business in countries such as Australia and India.

#4 Wax beads: A painless alternative

Traditional hair removal products often cause pain among users, not to mention the skill required to peel or pull off the unwanted hair. Wax beads have come to the rescue as a painless alternative to shaving or exfoliation. What’s more? These beads are available in different scents and colors to make the act of hair removal a pleasant experience or a tolerable one. Manufacturers of wax beads across the globe have focused on the production of products with fewer materials, thereby reducing the cost of production.

#5 Herbal hair removal products

The side effects associated with the chemicals hair removal products have sparked the demand for herbal hair removal products, particularly in the U.S., Canada, and Brazil. In addition, the Indian market has witnessed a considerable demand for these products, significantly fueled by the popularity of Ayurveda and interest in religious compliance. This high demand in India has also encouraged key personal care manufacturers to expand their portfolio of herbal products.

Conclusion

The global hair removal market is highly competitive and has enticed the entry of new players. Some of the dominant market players include Cynosure Inc., Lynton Lasers Ltd, and L’Oréal S.A. A sizable increase in the number of spas across the globe, notably in the U.S, Thailand, Brazil, and India has contributed to the hair removal industry. Product innovation and differentiation is proving to be a critical factor in market success.

About the author

Dhanush Honnappa currently works as a Senior Research Associate at Grand View Research and has been an integral part of the Consumer Goods research domain, reporting on various industries including chemicals, metals, minerals, and materials.

Dhanush’s expertise in assessing new market avenues has offered effective business solutions to the clients and stakeholders in the personal care industry.

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