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Make It Personal: Formulating Customisable Cosmetics [VIDEO]

Posted on August 3, 2018 by Belinda Carli — 9 comments

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Using the personal approach is often a good idea, whether in relationships, marketing, or formulations. It’s also one of the hottest trends in the personal care industry – in the form of personalised, or customisable cosmetics.

A customisable formulation is one you can offer to a consumer so they can choose what they want to use, when they want to use it, to suit different needs. This is achieved with a base product, and variants of active concentrates.


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Here are some highlights from the 11-minute video below:

  • What are customisable cosmetics?
  • What are some examples or applications for customisable cosmetics?
  • Tips for how to construct the base product formulation
  • Why the active concentrates are so important, and how to choose them
  • What to consider in order to achieve efficacious results
  • What to avoid in your personalised formulation

The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL or its affiliates.

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Filed Under: Personal Care, Personal Care & Cosmetics Tagged With: formulation, formulation challenge, Trends

About Belinda Carli

Belinda Carli is the Director of the Institute of Personal Care Science, an International Training Organisation providing Certificate and Diplomas via distance education in the formulation, development, brand management and regulatory affairs for personal care and cosmetics.

She is a regular presenter at major International events and her work can be found in many national and international publications and Special Chem formulators site. She is the Official Technical Advisor to the in-cosmetics Group internationally; and has written five books on Beginners and Advanced Cosmetic Formulation, Organic and Colour Cosmetic Formulation and Brand Management.

She has a Bachelor of Natural Therapies, a Diploma of Cosmetic Science and Certificate IV in Training and Assessment. She is a member of the Australian Society of Cosmetic Chemists (ASCC). She was the winner of the 2013 Annual Industry Award from CHC Australia for her contribution to research and training and was a finalist in the Australian 2010 Telstra Business Women’s Awards in three categories.

9 Responses to “Make It Personal: Formulating Customisable Cosmetics [VIDEO]”

  1. AUBERT Bénédicte says:
    August 8, 2018 at 8:31 am

    Would that be possible to have a sum-up or a transcription of this video ?
    Best regards.

  2. Angie Pedersen says:
    August 8, 2018 at 9:19 am

    Hi Benedicte,

    If you view the original video on YouTube [https://www.youtube.com/watch?v=bqB-vh–ijw], there is an option to auto-generate a transcript.

    https://ccm.net/faq/40644-how-to-get-the-transcript-of-a-youtube-video

    Hope this helps!
    Angie
    Content Manager, UL Prospector Knowledge Center

  3. Carla says:
    August 22, 2018 at 1:45 pm

    Thank You so please with the video it was very informative.

  4. Belinda Carli says:
    August 26, 2018 at 7:50 pm

    Yes please email me: [email protected] for a report covering this information.

  5. Belinda Carli says:
    August 26, 2018 at 7:50 pm

    Thanks Carla, happy formulating!

  6. Mateja says:
    November 28, 2018 at 5:15 am

    This was super helpful.Thank you so much.
    Do you have any suggestions of base cream recipe that would be ‘sturdy’ enough to check all requirements?

  7. Belinda Carli says:
    November 28, 2018 at 2:54 pm

    Hi Mateja, yes, you would need to use a Fast Formulation base chassis – one that can handle just about any active being added to it. Watch this video and the concepts here: https://youtu.be/YhWH-VNWw3U There are two examples in this video – one is natural and one is a budget synthetic base, hope this helps. Happy formulating!

  8. Andreas says:
    October 20, 2020 at 6:26 am

    Very informative.
    How does this customizable cosmetics part fit in with legislation in Europe, or the rest of the world for that matter.
    Do you still have to register with authorities?
    Great videos as always!!

  9. Belinda Carli says:
    October 22, 2020 at 3:17 pm

    Hi Andreas,

    Yes the customisable concentrates still need to be entered into the CPNP, and comply with all legislation – just remember though they wouldn’t be used ‘neat’ or ‘as is’ – but your directions should be very clear on how to mix them before use, and then the entry would be for the finished product as a consumer would use it, ie mixed with your bases. Happy formulating!

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