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Head Scratcher: How to Reformulate a Premium Ultra Matt Coating

Posted on December 29, 2017 by Philip Green — 8 comments

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Paint tools and expertise come in handy when trying to solve a coatings formulation challenge - how would you respond to these issues? Challenge yourself in the Prospector Knowledge Center.
Copyright: mrtwister / 123RF Stock Photo

EDITOR'S NOTE: We are introducing a series of posts called "Head Scratchers," featuring real-life coatings formulation challenges and how our coatings expert Philip Green and his team handled them. Welcome to the first installment! We will first present the challenge, with the solution hidden, so you can first consider how you might handle the situation. Then you can click the drop-down to see Philip's resolution. After reading through, we welcome your comments on the resolutions, and any similar challenges you currently have, or how you have handled them in the past.

BACKGROUND

A Southern African coastal-based medium-to-large regional paint company has been making a premium, mostly interior paint for five years with a steady increase in sales. They therefore commission you as an independent consultant to “blind” evaluate samples of their product, plus their main market competitors, considering the issues below.

Compare opacity contrast ratio side-by-side Expand
  • Finding: similar to competition
Problem: The competition’s practical opacity is better Expand
  • Findings: at the same wet film build, the opacity is ok. The rheology and application properties are wrong. It is not restrictive enough and/or the paint does not flow out enough
Problem: Brush and roller application properties are worse than the competition’s (Overspreads, too many roller/brush marks, too much foam) Expand
  • Solution: The current rheology has too much pseudoplasticity so when shear forces are applied by brush or roller, it breaks down and overspreads. But when the force is removed, it does not flow; it sets up. The product needs to be made to spread less and flow more. The manufacturer needs to reduce the hydroxyethyl cellulose (HEC) level and probably the viscosity grade from 50-60000 CPS to 15000 or 4-6000 CPS.
  • Also, the manufacturer needs to include end stage thickeners, probably a mixture of mid-shear and high-shear, to give both restriction flow and also spatter resistance. Now whether the end stage thickener is acrylic (hydrophobically modified alkali-soluble emulsion, or HASE) or associative (hydrophobically modified ethoxylated urethane resins, or HEUR) will depend on the market cost and product requirements. If water resistance, adhesion and dirt pick-up resistance (DPUR) all need improvement, then fully associative thickeners may be the best long-term option.
  • The defoamer level and type needs also to be optimized, probably by increasing the level but also the type to more powerful but general-purpose silicone defoamers. Also, the manufacturer needs to increase the wet edge solvent level to reduce the chance of lap marks.
Problem: The current paint has sheen at 85°, which is slightly higher than the competition’s (Client wants it to be less than 3/85) Expand
  • Solution: There are many ways to slightly drop the sheen but we also want to try to improve water, stain and polish resistance. Raising the PVC and/or lowering the amount of latex would not be the right way to go. One option is to partially replace the 10-micron calcium carbonate with talc and/or diatomaceous earth; both will make the product very matt. Talc will help with stain resistance as it will be hydrophobic and plate-like and including diatomaceous earth could help with polish resistance and make the paint less likely to overspread on brush/roller application.
Problem: Water resistance and wet adhesion suspect Expand
  • Solution: This is all down to polymer type and level. Probably an adhesion promoted pure acrylic is the best choice, especially if cost is not an issue.
Problem: Fungus (mildew) problems when the product is used in kitchens/bathrooms Expand
  • Solution: Although this issue has not been picked up in tests, the company has had reports. You need to add 0.25 or 0.5% of a less water-leachable dry film biocide. Which one you use will depend on your local dry film biocide rules.
Problem: The competition has much better hot DPUR. This has also been seen in the field, which is partially why the product is not often used for exteriors. Expand
  • Solution: The manufacturer may need to think of adding TiO2 and polymer with a microvoid opacifier. It could help improve costs, water resistance and hot DPUR, but can lead to polishing resistance issues if not formulated properly.
Problem: The competition has much better stain and polishing resistance Expand
  • Solution: This issue is mostly polymer type and level related but getting the defoamer type and level correct will help stain resistance a lot. Also, using a low level of a wax dispersant will help both polishing resistance and possibly water resistance.
Problem: Slight to medium yellowing on UV exposure Expand
  • Solution: Remove the styrene acrylic to reduce the chance of yellowing.

See my modified version of the formulation, taking all the above points into account.

EXTERIOR ACRYLIC ULTRA MATT INTERIOR PASTEL BASE

PG MODIFIED VERSION

RAW MATERIAL KG/APPROX 1000 L ACTION
WATER 275-0 PREMIX FOR 5 MINS IN CLEAN POT
HEC 4-6000 CPS GRADE 5-0
     
SHMP 1-2 ADD SEPERATELY IN ORDER SHOWN - MIX 2 MINS
45% Solids POLYACRYLATE 4-0
DEFOAMER 4-0
INCAN BIOCIDE 2-0  
DRY FILM BIOCIDE 5-0  
     
TIOXIDE 175-0 DISPERSE UNDER HSD FOR 20-25 MINS, UNTIL GRIND IS 50 MICRONS MAX
10 MICRON CACO3 100-0
TALC 65-0
ATTAPULGITE CLAY 3-0
DIATOMACEOUS EARTH 35-0  
     
WATER 20-0 WASH SIDES OF VESSAL
     
WATER 17-0 LETDOWN, ADD, MIX FOR 10 MINS, COOL TO 40 DEG C MAX
COALESCENT 21-5
WET EDGE SOLVENT 21-2
DEFOAMER 2-0  
WAX DISPERSION 5-0  
     
ADHESION PROMOTED PA 375-0

SIEVE INTO BATCH

SLOWLY MIX FOR 10 MIN

MICROVOID OPACIFIER 50-0
     
WATER 49-3 PREMIX, ADD, MIX FOR 5 MINS, ADJUST PH TO 8.3-8.7 WITH DISACOAT
RHEOLOGY MODIFIER 5-0
COMBINATION  
     
WATER 15-7 ADJUST VISCOSITY
     
TOTAL 1259.8  

 

QUALITY CONTROL TESTS

VISCOSITY

95-105 KU @ 23 DEG C

SG

1.21-1.25

FOG

30 MICRONS MAX

VOL SOLIDS

30-32 %

PVC

38-42 %

pH

8.3-8.7

SHORTFALL FACTOR

0.984

   

SHEEN SIMILAR TO STANDARD (LESS THAN 3/85 DEG HEAD MAX)

OPACITY SIMILAR TO STANDARD BRUSH, ROLLER APPLICATION, FLOW SIMILAR TO MAJORS

The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL or its affiliates.

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Filed Under: Paint & Coatings Tagged With: formulation challenge

About Philip Green

Philip Green, born and educated in Manchester, UK, has an Honour Degree in Nuclear/Radiation/Environmental Chemistry. After working at a Research Nuclear Reactor in the UK, then as an Explosives Chemist in South Africa, he finally joined the South African paint industry in 1982. He first worked for Dulux South Africa from 1982-1996, working his way up from bench chemist to Senior Development Manager for all Decorative Products in Southern Africa. He then went to Mauritius where he was Technical/Production Manager for a paint company SOFAP LTEE. He returned to South Africa in 1998 and has been an independent Paint Technology Consultant ever since. He has worked in 48 countries around the world, 21 in Africa, and has had over 50 papers published in journals and at paint conferences.

8 Responses to “Head Scratcher: How to Reformulate a Premium Ultra Matt Coating”

  1. Jacqueline Hickman says:
    January 2, 2018 at 10:17 pm

    Philip Green was my mentor after leaving university and whilst working at Dulux. He is such a wonderful man and passionate about Surface Coatings Technology. In 1998 I moved to New Zealand and so we have lost contact – please can you pass on my contact details or alternatively provide me with his email address. Thank you, kindly, Jacqueline Hickman

  2. EDUARDO VILLEGAS says:
    January 3, 2018 at 6:57 pm

    – What kind of product is “ADHESION PROMOTED PA” (It is the largest on the formula)
    – Why to use wet edge solvent if it is white color ?
    – What is ” SHORTFALL FACTOR ”
    Thank you

  3. OCHAN MICHAEL says:
    May 30, 2018 at 3:24 am

    new paint formulation and development of not existing paint

  4. philip Green says:
    May 30, 2018 at 8:33 pm

    Michael I am not too sure in what Context I should answer your Comment -are you saying the Head Scratcher Does not make sense to you(if so in what sense) or are you wanting Further information on the Topic ?

  5. Huong says:
    July 14, 2018 at 10:00 pm

    @phillip Green, can you please include the former formula of the manufacturer so it could be clearer which part that the components were improved.
    Thanks

  6. philip Green says:
    July 23, 2018 at 9:14 pm

    Huong I have sent you all the requested info /formulations to your Gmail address

  7. Alvaro Hernandez says:
    March 9, 2020 at 4:39 pm

    El disolvente de borde mojado: Es propylen glycol? o un Dowanol? cual?

  8. Philip Green says:
    March 11, 2020 at 12:27 pm

    Propylene Glycol

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