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Colour Me Happy: How to Colour Match Cosmetics

Posted on November 3, 2017 by Belinda Carli — 6 comments

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In this introductory video, I walk beginner chemists through how to colour match cosmetics in the lab with a real-world example. In this case, I’m trying to colour match to a more generalized description, without the benefit of a specific product to colour match to.

This issue frequently surfaces when working with market or concept developers, or brand managers, specifically when developing lipsticks. A request may come in for a lipstick that is “more pink” or “more red,” for example. There are so many colour variations in the spectrum, as well as individual perceptions, that it can be beneficial to create several options to help guide further development.

If a specific sample is not available for colour matching, consider requesting a Pantone color as an example for your benchmark starting point.

Colour matching pro tips:

  • Start with a large batch of plain base product, then use smaller portions to create your samples, so the base is always consistent.
  • Use three-digit scales (e.g. 0.001g) to make precise measurements to will create reproducible large-batch results.
    • Make sure the lab is wind-free (e.g. air conditioning or fans). Even the smallest amount of air can throw off the scales.
  • Take notes about all your measurements and results to further ensure accuracy: base product, pigments, additives, etc.
  • Start with very small samples (e.g. 10g) to present options, which will help conserve materials and determine the course of further development.
  • When testing samples on skin, apply across the arm, so differences in skin tone don’t impact visualization.
  • Keep comparison samples so when a choice is finalized, you can use it to scale up production.
  • Be patient – colour matching often takes multiple samples to get the desired colour.

Interested in more colour matching information? See the second video in the series here.

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Filed Under: Personal Care, Personal Care & Cosmetics Tagged With: formulation challenge

About Belinda Carli

Belinda Carli is the Director of the Institute of Personal Care Science, an International Training Organisation providing Certificate and Diplomas via distance education in the formulation, development, brand management and regulatory affairs for personal care and cosmetics.

She is a regular presenter at major International events and her work can be found in many national and international publications and Special Chem formulators site. She is the Official Technical Advisor to the in-cosmetics Group internationally; and has written five books on Beginners and Advanced Cosmetic Formulation, Organic and Colour Cosmetic Formulation and Brand Management.

She has a Bachelor of Natural Therapies, a Diploma of Cosmetic Science and Certificate IV in Training and Assessment. She is a member of the Australian Society of Cosmetic Chemists (ASCC). She was the winner of the 2013 Annual Industry Award from CHC Australia for her contribution to research and training and was a finalist in the Australian 2010 Telstra Business Women’s Awards in three categories.

6 Responses to “Colour Me Happy: How to Colour Match Cosmetics”

  1. Dan Bosmann says:
    November 5, 2017 at 12:16 pm

    I’ve been color matching cosmetics for 37 years and these tips at most are basic.

  2. Angie Pedersen says:
    November 6, 2017 at 10:14 am

    Thank you for your feedback, Dan. Our audience varies in background and experience, so we try to provide a variety of topics and education. Is there more in-depth content you were looking for?

    Thanks!
    Angie
    Content Manager, Prospector Knowledge Center

  3. Bernie Mulligan says:
    December 1, 2017 at 9:48 am

    I think this is great advice and look forward to learning more. are colours suitable for lips that have been treated with seems permanent tattoo / micropigmentation?

  4. Belinda Carli says:
    December 1, 2017 at 6:05 pm

    Hi Bernie, whenever selecting colour pigments you must check with local country regulatory requirements for the part of the body to which they will be applied. Using a pigment that is permitted on the lips will not pose an issue with underlying tattoo – it is more important that the pigment itself is checked and used within regulatory limits.

  5. Anna C says:
    March 5, 2020 at 3:37 pm

    May I ask how long does it take to bea skilled color matcher. The mechanical steps are easy, I am referring to seeing the required color adjustment when your tiny 400 gram batch is say 90% there. I find myself selecting improper color adjustments when the coverage is not a close match.

    I am 2 weeks new to this field with an art background and wondered how many months before one has more confidence with a basic palette of 15 core dispersion pigments?

  6. Belinda Carli says:
    March 5, 2020 at 4:12 pm

    The more practice you can get, the better you will become at this. We also teach colour matching in our Certificate in Colour Cosmetics: https://personalcarescience.com.au/CosmeticScience/CertificateinColourCosmeticsFormulation-1900/. If you still need help, I would suggest you study that course and if you are stuck you can ask us for help! It won’t take long if you have good guidance to know what to do to make the adjustments you need. Happy formulating.

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