The big ingredient that seems to be everywhere in
new food products is protein. Mintel’s report, “The Power of Dairy Proteins,” asks, “is protein the new energy?” If so, how does dairy protein (EU) fit in to the equation? In their examination, the global market research company has taken a look at new product activity, consumer behavior drivers and attitudes and protein claims in the dairy market and beyond.
Over the past year, a significant number of products touting protein fortification (EU) have been launched – from protein-fortified cereals and coconut waters (EU) to high protein frozen yogurts. Additionally, the popularity of Greek yogurt (EU) and its higher protein content has led consumers to become interested in the protein content of other products in the dairy aisle.
Milk and dairy proteins have gained a new level of portability with single portion servings in yogurt tubes and cheese sticks. Their small size and single serve packaging makes them a quick choice for on-the-go, and their protein content offers satiety to the consumer, making them a favored choice for busy families.
In fact, the report highlights the “transumer.” According to this Mintel Inspire trend, transumers are consumers who are spending an increasing amount of time in transit. “Commutes – as well as the ‘places in between’ – offer new marketing opportunities,” says Mintel.
Discover more information from Mintel on new entries and consumer research in the dairy protein market by reading the full report now…
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