Presented by BASF
Join us live April 27, 2017 at 2:00 PM EDT (New York)
This is the age of acceptance, with appreciation of beauty in all its forms. Consumer attitudes toward skin care have shifted from repair to prevention and maintenance, as they choose to take a proactive approach. There is higher emphasis on healthy skin appearance and consumers constantly seek products backed by cutting edge research to address their skin concerns.
Additionally, purchase habits are also shifting, with consumers more willing to splurge on products that promise visible results backed by science. Products are under further scrutiny with the rise of social media and informed bloggers, which places additional pressure on brands to deliver. As a result, skin care is evolving, from exotic botanicals that once inspired a brand story, to efficacious products that deliver visible results within a short span of time.
This webinar brings you the scientific trends and solutions that will inspire next generation of performance skin care.
Anna Kethey, North America Skin Care Marketing Manager at BASF, will share her insights on scientific trends in performance driven skin care and consumer needs.
Anna brings experience from supplier and consumer goods companies in her career to her role at BASF. Ms. Kethey regularly interfaces with key customers in R&D, product development and brand management to share her market knowledge, consumer insights and deliver targeted skin care solutions. Her unique perspective offers resources to our customers while connecting the market and consumer needs with BASF products that deliver results these focus areas.
Philip Ludwig is the Technical Account Manager for Personal Care actives in North America. Mr. Ludwig works with BASF R&D and customers to provide new skin care actives. From exciting botanicals to novel microbial ferments to synthetic chemistries, Mr. Ludwig utilizes the strength of BASF’s science to provide efficacious solutions for customers. Mr. Ludwig has written multiple patents and over a dozen research articles relating to new personal care ingredients. He has been a featured speaker at over a dozen industry events and seminars. In his previous role, his last three products have won five international awards at PCHi and In-Cosmetics for being either a best new ingredient or most innovative.
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