Recorded June 21, 2015 and presented by the Shepherd Color Company
Pigments in the Yellow and Orange color space can be divided into three groups. Organic pigments have high chromaticity but low opacity and weatherability, inorganic pigments that are durable and opaque but not very chromatic, and pigments based on deprecated metals that face regulatory pressures to reduce their usage, such as lead chromate. New and improved pigments, such as NTP (Niobium Tin Pyrochlore) Yellow and RTZ (Rutile Tin Zinc) Orange, bridge the performance gap between inorganic and organic pigments by providing bright chromatic colors that have high opacity and outstanding durability without relying on elements that face regulatory hurdles. Together these pigments push the edge of the durable color envelope.
NTP Yellow is a brand-new patented pigment that is close to the color space of middle-lead chromate. It has a bright, chromatic yellow masstone with clean tints that shows outstanding innate resistance to UV, heat, acids, bases, chemicals and solvents.
RTZ Orange is an improvement on previous products to give it an increased red tone. The RTZ Orange makes an excellent colorant for the orange color space but also as modifier for colorants in the yellow to red color range. It makes an excellent way to ‘redden’ up a yellow shade color or improve the opacity red shade colors.
NTP Yellow and RTZ Orange provide high-performance colorant tools for the chemist and formulator to expand the high-performance color envelope liquid and powder coatings. Designers, colorists and marketing people can use this expanded color envelope make more impactful corporate colors, signage, automotive, ACE and other high performance applications.
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