According to a press release from MillerCoors, the company will become the first in the U.S. to include “new, more detailed voluntary nutritional labeling permitted last year by the federal government” on their Miller64 beer. Miller64 is the company’s low calorie, low carb beverage. It’s clear that they hope to further capture the attention of more health-conscious consumers with their new labeling.
“The U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau issued new guidelines about the nutritional information disclosed on labels for all brewers, vintners and hard liquor distillers. For those who wish to do so, alcohol brands now can provide more nutritional information — including serving size, servings per container, alcohol content by volume, calories, protein and fat per serving — on their packaging.”
So what does this say about consumer interest in more, better nutritional labeling on products across the board? Food Expert Jill Frank says, “nutrition labeling will continue to be in demand and spread into new categories, as consumers are becoming more conscious of food processing and ingredients.”
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