The Emotional Power of Consumer Buying Habits
Slides and video coming soon!
Learning Beats Knowing! There is nothing as exciting as discovering something new. There’s so much information, technology and product variety available to us, it’s become increasingly difficult to filter out what’s not relevant. We’re overwhelmed with choice. What drives a consumer purchase today (beauty or otherwise) is finding an emotional connection to a brand or product. While we believe we’re making a logical, left brain decision when we shop, 80% of purchase decisions are right brain – completely emotional. These emotional connections are forged through sensory cues.
This webinar helps to learn a fresh approach to creating this vital sensory pathway and what it means to your product development process.
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