However, the data also reveals that while manufacturers place a high level of importance on the environment, 40% of the consumers participating in the study feel that manufacturers are not doing enough to ensure environmentally friendly processes and end-products.
The experience of our industry experts is that quality rains supreme, and while people want environmentally friendly solutions, they still need them to work. Personal care industry expert Priscilla Taylor suggests that product formulators use more environmentally friendly ingredients and communicate the benefits of these ingredients to consumers.
Do you agree that consumers will pay more for environmentally-friendly products? What formulation challenges keep you from using environmentally-friendly ingredients in your products?
Click here to get involved in the discussion!
Download The Product Mindset 2013 now for the full report…
About The Product Mindset 2013
The Product Mindset 2013 is an annual study created to better understand manufacturer and consumer concerns and priorities about the products they make, sell, buy and use. Using data collected from 1,521 manufacturers and 1,528 consumers from the world’s top 10 largest economies, UL is able to offer compelling data that defines the collective mindset. The full report can be downloaded in detail at www.productmindset.ul.com.
The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL or its affiliates.
All content is subject to copyright and may not be reproduced without prior authorization from UL or the content author.
The content has been made available for informational and educational purposes only. While the editors of this site may verify the accuracy of its content from time to time, we assume no responsibility for errors made by the author, editorial staff or any other contributor.
UL does not make any representations or warranties with respect to the accuracy, applicability, fitness or completeness of the content. UL does not warrant the performance, effectiveness or applicability of sites listed or linked to in any content.