“The fairer sex” may not be a phrase that is used much longer to describe the beauty of women compared to men (EU). According to various media sources, a large subset of men are spending more time than ever on their grooming routines. And countries like India and South Korea are seeing a rising number of young men who use full skincare regimens. Even Hollywood is getting in on the trend, with the Rob Lowe skin care line that will hit Nordstrom stores this fall. Where does this leave women? Many are switching over to men’s skincare products that deliver the same benefits at a much lower price.
News Drill Down
- An article from Yahoo Beauty sites study findings from Euromonitor International that “one third of men spend more than 30 minutes grooming.”
- In South Korea, “more than 10 percent – or $1.5 billion – of domestic beauty-product sales are now coming from products for men,” according to an article from The Washington Post.
- The Washington Post cites snail mucus and animal placenta as ingredients found in South Korean women’s skincare products. Men are increasingly interested in using these same products.
- A recent Research and Markets report states that “the market for men’s grooming products in India is projected to grow at a CAGR of over 17% through 2020.” The popularity of men’s skincare and fragrances in the country are, in part, driven by a need to improve “confidence and recognition in their competitive workplace.”
- Cosmetics Design reports that actor Rob Lowe has just launched Profile, the Rob Lowe skin care line for men, including cleansers (EU), serums and more formulated “specifically for men’s skin (EU), which is up to 30% thicker than women’s skin.” The brand website says the products are “Toxic Free Certified,” contain no water, and list ingredients such as oat extract (EU), coconut (EU), aloe vera leaf (EU), yerba mate, ginseng (EU), muira puama (EU), madonna lily, algae (EU) and more.
- With lines targeted specifically to men becoming more prevalent, some women are forsaking their expensive skincare products for those of their male counterparts that boast ingredients like blue sea kelp and glycol acid (EU). The New York Time’s Fashion and Style blog posted a recent headline that read, “Looking for Cheaper Skin-Care Products? Borrow From the Men.”
- Also according to the NYT blog, many men’s products are a fraction of the cost and some men’s brands have taken note of their growing female market. “Among the 20 most recent reviews on the Sephora website for Jack Black Protein Booster Serum, 18 were from women who used the product,” the article explains. Jack Black is a popular men’s skincare brand.
- Anti-Pollution Skincare: A Rising Trend in Cosmetic Products
- Multi-Functional Polymeric Technology for Skincare
- Men’s Skincare: Male Skin Biology & Opportunities in a Hot Market
- 50 Years of Skincare Innovations
- Yahoo Beauty: “Men Are Becoming Like Women When it Comes to Beauty”
The Washington Post: “In South Korea, beauty is skin deep (just make sure to pierce the stubble)”
Research & Markets Press Release: “India Men’s Grooming Products Market Forecast and Opportunities, 2020”
Cosmetics Design: “Can celebrities cash in with men’s skincare?”
The New York Times: “Looking for Cheaper Skin-Care Products? Borrow From the Men“
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