According to a recent study commissioned by ALTANA, a specialty chemicals company, managers at top German industrial enterprises place a high importance on innovation as a key factor in the success of their companies.The infographic below shows that innovation efforts have been strongly focused on meeting customer needs, with 55% of the 250 managers and 250 entry-level employees from various industrial companies surveyed in agreement.
Key results of the 2015 Industry Innovation Index, carried out by market researcher Forsa-Institut, are as follows:
- One-third of companies plan to spend more on innovation efforts in 2015.
- 30% of managers surveyed have a high level of interest and willingness to invest in R&D.
- One-third of the companies in the study give employees the ability to suggest innovation ideas and their good ideas are rewarded monetarily by 78% of companies.
- 32% of the companies will make a greater investment in innovation projects in 2015.
While enterprises are focusing resources on innovation, the effects of these efforts have not yet materialized. Dr. Georg F. L. Wießmeier, ALTANA’s Chief Technology Officer, explains, “an enterprise culture can’t be turned around in just a year, and such a change doesn’t lead directly to new products either. Many important parameter adjustments for innovation initially have an internal effect before manifesting outwardly.”
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