In 2014, white was color of choice for automakers. While neutral colors like black, grey, and silver continue to be popular, brown is on the rise according to the latest PPG Survey. “Natural” colors like gold, beige, yellow, orange, and brown accounted for 12% of all cars sold in Europe and 10% in the US. Consumer choice and differentiation is what many automakers believe is driving the call for different color options, with direct comparisons being drawn to the increasing popularity of color in the consumer electronics market.
Among the top five choices were:
- White at 28%
- Black at 18%
- Silver and Gray at 13%
- Natural Colors at 10%
- Red at 9%
News Drill Down
- The info-graphic from PPG’s Automotive Trends Survey shows the different breakdown of car color by region and vehicle class
- Auto World News gives an in-depth analysis and makes projections for some of 2015’s popular colors
- Car Scoops talks about the division in class of vehicles, and why some color choices are limited
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