Presented by Dow – Personal Care
February 16, 2023, at 9 a.m. EST, 3 p.m. CET
Are you looking to improve the natural content of your hair care formulations? Discover our 2 new highly effective biodegradable ingredients easy to process cold or hot.
Our scientist will present you DEXCARE™ CD-1 Polymer, our new bio-derived deposition aid boosting your shampoo’s conditioning effectiveness and recently named recipient of a 2023 BIG™ Innovation Award. It is compatible with a wide range of surfactants, thickeners, silicones and natural oils, while allowing versatility in formulation chassis.
Keen to find the right product for your hair styling prototypes? Our experts will also present you MaizeCare™ Clarity Polymer, a high-performing fixative polymer that offers curl retention, hair stiffness, carbomer compatibility for crystal clear formulations with a non-tacky feel at touch when styling.
Don’t miss this opportunity to learn about:
- How these new ingredients perform compared to Cationic Guar and polyvinylpyrrolidone (PVP)
- The benefits for formulators and for consumers
- Inspiring formulations and their performance testing on different types of hair
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Dow EMEA Regional Marketing Manager, Hair Care
Dow – Personal Care
Alessandra Marelli has been driving marketing strategies across the EMEA region for hair care applications within the Personal Care market. She joined Dow in November 2011 as member of the Commercial Development Program in Milan, Italy. After the program, she was appointed Commercial Development Specialist for Dow Water and Process Solutions (DW&PS) in Tarragona, Spain. She led the implementation of the technology of Ultrafiltration within the European market. In October 2014, Alessandra joined Dow Plastics & Specialty Packaging (P&SP), in Milan as Customer Manager in charge of different customers in food, industrial and hygiene sector. Alessandra was responsible for the distributor channel in Italy and dealt with important key customers for P&SP in Europe. She represented Dow in Plastic Europe Italy and in the main associations. She holds a master degree in Industrial Chemistry from the University of Milan and an executive MBA from the Business School of MIP, Politecnico of Milan.
Associate Technical Service & Development Scientist, Hair Care
Dow – Personal Care
Charlène Courtet has a master’s degree in chemistry and chemical engineering with a specialization in formulation. She worked 2 years as formulation scientist in Hair Care Discover department at Unilever Port Sunlight. In 2015, she joined Dow as TS&D Specialist in the personal care team. She is technical project leader for the launch and deployment of personal care raw material and formulation innovations as well as expert in performance assessment of silicones and organics raw materials. In parallel, Charlène is developing new hair care test methods for product launches, claims substantiations, patents and publications redaction. She also provides technical support to key customers and distribution’s customers in EMEA region.
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