As the modern consumer puts increasing pressure on cosmetic brands for more natural products, all too often we see brands promoting their products as more natural or green than they really are. Many consumers don’t know the difference, or where the line is drawn between an ingredient that is natural, naturally derived, or naturally derived with synthetic components. They also don’t know when an ingredient, like a vitamin, is nature identical – synthetically produced but identical to how it occurs naturally.
Unfortunately, in many cases, the people promoting personal care products don’t know when a product isn’t totally natural either. This video talks you through the top ingredient categories where at least partially synthetic cosmetic ingredients are used but commonly promoted as being natural. How many are in your personal care products claiming to be all natural? Were you even aware they aren’t all natural? And possibly worse… have you been promoting them in your cosmetic formulas as being natural? To find out the list of commonly used cosmetic ingredients that aren’t as natural as you think, watch now!
Get an understanding of what is natural with this video which explains when cosmetic ingredients are considered truly natural and naturally derived by natural and organic certifiers.
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