2022, like the two years before, has been challenging for all industries, including the personal care and cosmetic sector. But, innovative brands are still making gains and appealing to consumers diversifying needs. How? By keeping up with – or setting – the trends and influencing the beauty and personal care industry with changes for the better.
Wondering what the top cosmetic trends for 2022 are? In this video, Belinda Carli, Director of the Institute of Personal Care Science, reveals the five top cosmetic trends of 2022. Adopting any of these trends will help strengthen your brand’s position, but adopting all five will help your brand take giant steps forward and really stand out from the crowd.
This insightful video provides essential cosmetic trend information full of ideas and concepts for you to incorporate into your current and future developments, modernize your existing range, and develop your brand offerings. By watching this video, you will learn how to increase your brands’ appeal to the changing needs of the modern consumer in our current challenging era. These tips will also help you improve your current approach and help shape your future developments to strengthen your brand strategies for 2022 and beyond.
If your brand hasn’t achieved all of these items, then you could be lost in the crowd. Find out the top cosmetic trends of 2022 and get ahead of the pack today. Find out how; watch now!
Happy formulating!
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