Presented by Stepan Company
Recorded on April 21st, 2022
Everyone wants a great hair day! And many people turn to conditioning products to make it happen. Conditioners improve the look, feel and mangeability of hair, and are staples for consumers who want luscious locks. Performance has become table stakes in the last few years, with consumers now also clamoring for more sustainable conditioning options.
Stepan Personal Care’s novel conditioning actives, STEPANQUAT® Helia and STEPANQUAT Soleil, speak to those eco-conscious consumers by having an improved environmental profile compared other traditional conditioning agents. These products are derived from a biorenewable, non-GMO sunflower oil and are readily biodegradable.
While these products were designed to meet as many sustainability criteria as possible, another crucial aspect to assess is their technical performance. Stepan Personal Care’s R&D team can help you pinpoint variations and adjustments early in your formulation development process.
During the webinar we will walk you through a typical hair conditioner formulation and demonstrate how ingredient selection can enhance performance by:
- Adding shine
- Fighting frizz
- Improving combability
Join us to learn more about how you can add these eye-catching claims to your next product introduction.
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