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Formulation Inspiration: Upcoming Beauty Trends and Stepan Personal Care Solutions

Posted on October 7, 2020 by Karly Schieder

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Recorded on November 18, 2020

Presented by Stepan Company

Beauty trends, like fashion, can change with the season. Stepan Personal Care has surveyed the dynamic personal care market and is excited to share several new trends that we see playing a big role in the coming months.

The need for customization, inclusivity and changing norms, and the power of nostalgia are a few emerging trends that inspired Stepan’s two new prototype collections. The Men’s Collection highlights product inspirations for men’s skin care, an ever-growing market segment. The Modern Vintage Collection refreshes classic formulations with a touch of modernity.

In this webinar, we will take a technical deep dive into a few concepts in action using the product inspirations from these collections.

  • Structured Liquids Technology: Stepan’s novel, polymer-free suspension system utilizes naturally derived surfactants to indulge the senses with fun textures, striking visual appeal and a luxurious skin feel. This innovative technology’s features will be explored in the development of a Men’s Cleansing Mousse.
  • Hot Pour Development Techniques: The intricacies of formulating hot pours will be demonstrated with the use of microscopy and set points in developing the Modern Vintage Rouge Stick.

Join us to learn more about these emerging market trends and see how Stepan’s formulation expertise can kick-start your next project by helping bring concepts into reality.

Download the slides

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Filed Under: Personal Care, Webinars Tagged With: Stepan, beauty trends, Structured Liquids, hot pour

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