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Find out what is trending and where development opportunities are for personal care products in the COVID era.

Posted on August 21, 2020 by Belinda Carli

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woman wearing mask applying eyeshadow - Learn more about cosmetic trendsChanges to our working, personal and social life have become the new ‘normal’ because of COVID, and with these changes, it’s meant big changes to the way consumers shop, and what they look for in Personal Care.

We’ve seen news of significant changes in consumer demands for make-up, hair and beauty services and a global shortage of sanitizing ingredients. With so much change in place, where is innovation to be made in the personal care industry?

In this video, industry expert Belinda Carli talks through the new innovation and product opportunities, consumer trends and demands for make-up and personal care. With lots of tips on products that are trending and how to best utilize media sources in these times, Belinda goes through concept ideas to suit large- and small-budget and premium cosmetic brands.

Find out what is trending and where development opportunities are for personal care products in the COVID era.


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Filed Under: Personal Care, Videos, Personal Care & Cosmetics

About Belinda Carli

Belinda Carli is the Director of the Institute of Personal Care Science, an International Training Organisation providing Certificate and Diplomas via distance education in the formulation, development, brand management and regulatory affairs for personal care and cosmetics.

She is a regular presenter at major International events and her work can be found in many national and international publications and Special Chem formulators site. She is the Official Technical Advisor to the in-cosmetics Group internationally; and has written five books on Beginners and Advanced Cosmetic Formulation, Organic and Colour Cosmetic Formulation and Brand Management.

She has a Bachelor of Natural Therapies, a Diploma of Cosmetic Science and Certificate IV in Training and Assessment. She is a member of the Australian Society of Cosmetic Chemists (ASCC). She was the winner of the 2013 Annual Industry Award from CHC Australia for her contribution to research and training and was a finalist in the Australian 2010 Telstra Business Women’s Awards in three categories.

3 Responses to “Find out what is trending and where development opportunities are for personal care products in the COVID era.”

  1. Tom Greenberg says:
    August 27, 2020 at 10:23 am

    The information in the article was very much helpful. It was a very much informational and useful article. Thank you for sharing this information with us through this article. Keep sharing more such articles like this with us in the future.

  2. Belinda Carli says:
    August 31, 2020 at 3:45 pm

    Thank you, happy formulating!

    Kind regards,

    Belinda Carli

  3. Diana Smith says:
    September 15, 2020 at 5:40 am

    Belinda thanks for point out an important facts. keep continue this good work !!!!

    Best,
    Diana

Comments are closed.

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