Presented by BASF
May 28, 2020 at 2 p.m. EDT
BASF Care Creations Unveils Spring Launches:
2020 has brought us an emphasis on self-care and safe beauty, the latter an already expanded take on the popular clean beauty trend. While there’s a greater demand for transparency of ingredients from consumers, and from brands seeking to avoid misleading claims and messaging, personalization also remains a strong drive in the beauty category. “One size fits no one,” as they say.
Skin care, still one of the fastest growing segments in beauty, shifts towards targeting the individual as well as specific needs. One clear example is the rise in consumer awareness of microbiome. The search for microbiome skincare on Google increased by 110% in 2019, according to Bespoke Advantage. Like the growth of personalized skincare products, hair care products are seen promoting styling for textured hair, and often advertising a single, unique claim – something which is translated by consumers as the simplicity they’re craving. Less is more in 2020, and multifunctional products that save time and make it easier on the pocket are expected to thrive.
In this webinar we present brand new solutions that are lifestyle-driven, personalized, celebrate natural beauty and save time with multifunctional ingredients and simplified formulations.
Product Launches:
- Exclusively HerCare – Tailored Haircare for Her Curls and Coils
- Scalposine™ – The new detox ritual for healthy scalp
- Flexible formulas featuring multifunctional ingredients for face, body, and hair
- Hydrasensyl® Glucan Green – Ultrapure Beta-Glucan merging the properties of Hyaluronic Acid and Collagen
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Thank you so much for this interesting article. ! So helpful!