Presented by DOW & Univar Solutions
Recorded on November 2, 2023
It is no secret social media has turned the beauty world upside down. What might have taken weeks or years to get traction on a new product launch can now be done in a matter of hours thanks to TikTok and Instagram. With the right social media strategy, products can go viral overnight, selling out every store and e-marketplace. However, that is not to say consumers still don’t also love their tried-and-true products – the ones they have been purchasing for years and years. The question is: what do these viral beauty products have in common with the beloved favorites? The answer: performance, powered by silicones!
Whether your brand is looking to develop the next viral best seller or the next cult classic, the key is performance. Silicones are the science behind high-performing products & we look forward to sharing more about their attributes, benefits and how to formulate with them. Dow and Univar Solutions have teamed up to bring you this exciting webinar about formulating best-selling beauty products.
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