As the modern consumer puts increasing pressure on cosmetic brands for more natural products, all too often we see brands promoting their products as more natural or green than they really are. Many consumers don’t know the difference, or where the line is drawn between an ingredient that is natural, naturally derived, or naturally derived with synthetic components. They also don’t know when an ingredient, like a vitamin, is nature identical – synthetically produced but identical to how it occurs naturally.
Unfortunately, in many cases, the people promoting personal care products don’t know when a product isn’t totally natural either. This video talks you through the top ingredient categories where at least partially synthetic cosmetic ingredients are used but commonly promoted as being natural. How many are in your personal care products claiming to be all natural? Were you even aware they aren’t all natural? And possibly worse… have you been promoting them in your cosmetic formulas as being natural? To find out the list of commonly used cosmetic ingredients that aren’t as natural as you think, watch now!
Get an understanding of what is natural with this video which explains when cosmetic ingredients are considered truly natural and naturally derived by natural and organic certifiers.
The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL Solutions. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL Solutions or its affiliates.
All content is subject to copyright and may not be reproduced without prior authorization from UL Solutions or the content author.
The content has been made available for informational and educational purposes only. While the editors of this site may verify the accuracy of its content from time to time, we assume no responsibility for errors made by the author, editorial staff or any other contributor.
UL Solutions does not make any representations or warranties with respect to the accuracy, applicability, fitness or completeness of the content. UL Solutions does not warrant the performance, effectiveness or applicability of sites listed or linked to in any content.