Personal-care experts are closely tracking the alignment of two exciting trends in the industry: anti-aging formulations and natural ingredients.
The global anti-aging market is expected to reach $191.7 billion by 2019, thanks to strong demand from the Baby Boomers. Although the global market for natural personal-care products is smaller (increasing to over $21 billion by 2024), it is growing at a faster rate (8.8 percent CAGR) than the industry as a whole.
Formulators with their eye on both these beauty trends are looking for natural ingredients with proven anti-aging benefits. As Cosmetics Design Asia reports, “Manufacturers are continuing to simultaneously target these categories with increasingly sophisticated solutions designed to provide effective formulations for skin care, supplements and hair care products.”
The Kline Group agrees, writing that many personal-care marketers previously saw anti-aging claims as incongruous with a natural lifestyle, which tended to have a more “gracious” attitude toward getting older. But now marketers are seeing the wisdom of combining the two benefits. “A strong demand from consumers for products in this skin care concern,” The Kline Group says, “has convinced marketers to focus their product development on diverse anti-aging treatment products with ingredients such as primrose, hyaluronic acid, white tea, and raspberry seed oil, recognized for their efficacy.”
A popular emollient and antioxidant powerhouse, shea butter has shown big gains in search volume over the past three years. Aloe and sunflower oil show similar patterns. Lactic acid, an effective AHA exfoliator, can be synthetic or naturally derived from milk; its search volume is growing steadily as well. Search volume has also spiked for hyaluronic acid, a skin-identical ingredient that has big-time reparative benefits.
Natural anti-aging ingredients with moderate search volume and steady upward trends include green tea (which can maintain collagen and heal sun damage), licorice root (an effective skin-lightener) and ginger (an anti-inflammatory).
Several emerging natural anti-aging ingredients are showing surges in search popularity, even if their paths are slightly more erratic. These ones-to-watch include camellia oil (a collagen stimulator), marula oil (a fatty acids rockstar and hyperpigmentation corrector), spirulina (an antioxidant also known as blue-green algae), primrose (an anti-inflammatory) and raspberry extract (another antioxidant).
Finally, here are four niche natural anti-aging ingredients that have recently come on the scene. Searches for prickly pear seed oil (an antioxidant) have jumped since the beginning of the year. The buzzed-about cactus oil is joined by green coffee oil (a skin repairer and antioxidant), peony extract (a popular folk remedy) and morinda citrifolia (or noni, an antioxidant).
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